Have you heard of Team FNV? This is another initiative that I learned about on my trip to the White House. FNV stands for fruits N veggies. As in eat your fruits N veggies okay?
When we think about what sells based on big marketing, fruits and veggies don't typically do that well. We have massive marketing campaigns pushed at us for all kinds of junk food, and that kind of attention and marketing is not in our children's best interest. We need them to eat more fruits and veggies but why would they when they appear boring and there are so many more attractive packaged, processed, options being shoved down their throats (and ours too as parents).
I admit this is not something I ever thought much about before my trip to the White House. My trip was not only an amazing blogging experience, but helpful to me as a parent. It opened my eyes to many aspects of our food choices I had not thought about before.
So, FNV is here to help with the fruits and veggies. It is being launched as a brand by the Partnership for a Healthier America (PHA) to make them more appealing to kids. What a great idea right?!
FNV is using creative marketing and many celebrities to feature fruit and vegetables in a new way. Hopefully marketing them as their own brand will give them the attention they deserve.
You can follow along with FNV on their website here, or social media:
While learning all about FNV we also heard about how much young children love to eat products that are marketed with their favorite characters. This is definitely true in my own home, my kids love their Frozen and Spiderman yogurt. Regular yogurt, not so much!
I was excited to hear about another initiative where beloved characters Elmo, Rosita along with Sesame Workshop have teamed up with the Produce Marketing Association (PMA) and Partnership for a Healthier AmericA (PHA) for a two year agreement to help promote fresh fruits and veggies to kids. I can't wait to see what products they appear on and I hope my kids love them too.
I personally came away from my trip with many goals of my own to incorporate more healthy options into our food planning. My children are young and the time to start is now, not later.
This concludes my coverage of my White House trip. It ended up being four posts total if you include my post on what I wore! It was quite an experience that I will never forget. I am going to finish with a few more pictures from the day.